Bad Hair Days

Today, few ethnic haircare products are owned by black companies. Their decades-long legacy has been lost to mainstream manufacturers.

valign=”top”>Pro-Line Sold to IVAX L’Oreal Alberto-Culver Date of Sale 1993 1998 2000 Then Sold to Carson Products - - Date of Sale 1998 - - Then Sold to L’Oreal* - - Date of Sale 2000 - - Popular Brands Ultra Sheen, Posner, Gentle Treatment Optimum, Wave Nouveau, Care Free Curl Soft & Beautiful, Just For Me, Comb Thru Source: B.E. Research
*Department of Justice requires L’Oreal to divest the Johnson Products name.

BLACK OWNED
HISTORY OF B.E.100s HAIRCARE COMPANIES

Year

No. of Companies

No. of Employees

Annual Sales in Millions of Dollars

1975

2

447

$36.40

1980

3

809

54.41

1985

6

2,310

213.23

1990

4

1,317

172.59

1995

5

1,706

240.9

2000

3

1,016

128

Source: B.E. Research
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