Pro-Line Sold to IVAX L'Oreal Alberto-Culver Date of Sale 1993 1998 2000 Then Sold to Carson Products - - Date of Sale 1998 - - Then Sold to L'Oreal* - - Date of Sale 2000 - - Popular Brands Ultra Sheen, Posner, Gentle Treatment Optimum, Wave Nouveau, Care Free ..."/> Pro-Line Sold to IVAX L'Oreal Alberto-Culver Date of Sale 1993 1998 2000 Then Sold to Carson Products - - Date of Sale 1998 - - Then Sold to L'Oreal* - - Date of Sale 2000 - - Popular Brands Ultra Sheen, Posner, Gentle Treatment Optimum, Wave Nouveau, Care Free ..."/>

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Bad Hair Days

Today, few ethnic haircare products are owned by black companies. Their decades-long legacy has been lost to mainstream manufacturers.

by Cliff Hocker Posted: November 1, 2000

valign=”top”>Pro-Line Sold to IVAX L’Oreal Alberto-Culver Date of Sale 1993 1998 2000 Then Sold to Carson Products - - Date of Sale 1998 - - Then Sold to L’Oreal* - - Date of Sale 2000 - - Popular Brands Ultra Sheen, Posner, Gentle Treatment Optimum, Wave Nouveau, Care Free Curl Soft & Beautiful, Just For Me, Comb Thru Source: B.E. Research
*Department of Justice requires L’Oreal to divest the Johnson Products name.

BLACK OWNED HISTORY OF B.E.100s HAIRCARE COMPANIES
Year	No. of Companies	No. of Employees	Annual Sales in Millions of Dollars
1975	2	447	$36.40
1980	3	809	54.41
1985	6	2,310	213.23
1990	4	1,317	172.59
1995	5	1,706	240.9
2000	3	1,016	128
Source: B.E. Research

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