Electronic Customer Relationship Management
eCRM describes a combination of practices used by a company to collect and analyze customer data (including contact information and shopping habits). eCRM also refers to software applications that are used to streamline sales and marketing processes. The use of such practices and applications allows a company to better serve its customers and to build stronger relationships with them.
- The Cluetrain Manifesto: The End of Business as Usual by Rick Levine, Christopher Locke, Doc Searls, David Weinberger (Perseus Books, $14)
- From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand by Serge Timacheff, Douglas E. Rand, Mark Eppley (McGraw-Hill, $24.95)
- Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers by Seth Godin, Don Peppers (Simon & Schuster, $25)
- Silicon Ceiling: Solutions for Closing the Digital Divide by John William Templeton (Aspire, $179.95)
- Delivering on Your e-Promise: Managing e-Business Projects by Yen Yee Chong (Financial Times Prentice Hall, $40)
- Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World Edited by Rowan Gibson (Nicholas Brealey, $17.95)
- Virtual Leadership: Secrets from the Round Table for the Multi-Site Manager by Jaclyn Kostner, Ph.D. (Warner Books, $12.99)
Bringing Technology to Black Businesses
Microsoft Big Day877-435-7638www.msbigday.com/african american.asp
Free day-long seminar for small business owners based in the U.S. and Canada. Seminar demonstrations show how Microsoft’s products and technology solutions can help improve small business efficiency.
National Rainbow/PUSH Coalition Silicon Valley Project650-323-7637www.siliconvalleyproject.net
Rainbow/PUSH launched the Silicon Valley Project in 1999 to focus on the technology industry. Its primary goal is to build digital connections between minority-owned businesses and the high tech industry.
From the book Black Enterprise Guide to Technology for Entrepreneurs. © 2002 by Bernadette Williams. All rights reserved. Reprinted by arrangement with John Wiley & Sons Inc., New York. (Log on to blackenterprise.com to order a copy.)