Brand Me

Marketing techniques to make you stand out

to Keep It by David F. D’Alessandro (McGraw-Hill; $21.95)

  • The Brand You 50 by Tom Peters (Alfred A. Knopf; $15.95)
  • Personal Branding magazine (a subscription costs $24.95).
  • Take the quiz “How Bullet-Proof is Your Career?” at www.bulletproofyourcareer.com
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