Can Everyone Contribute?

Corporate strategy is at its best when employees are involved

receptive.” Kenneth Martin, an account manager for SBC Ameritech in Cleveland, would like his company to spend more time explaining its goals. “I’d like to know where they are, where they’d like to be, and where they’re running into problems. They’d be surprised to know how many people would want to know that and offer suggestions and solutions.”

Robbins says that because of the challenges of the present economy, many managers tend to concentrate on the bottom line: cutting costs. “Cycles change and all the demographic information points to an imminent labor shortage,” says Robbins. “Instead of just worrying about the present quarter, we’ve got to start thinking about what’s going to happen several years from now after we’ve created a climate where people are feeling that their ideas and opinions don’t matter.”

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