Creating An Online Newsroom
Now, you can direct a reporter to a Web URL where your dynamic press kit awaits
general “frequently asked questions” page and an e-mail link for customer service to give non-journalists a place to get their questions answered.
DON’T try to lay out the online newsroom if you’re not an experienced Web designer. The face you put forth to the media must be highly professional, and the ease of navigation and logical flow of the newsroom is critical.
of setting up and maintaining an online newsroom:
ACROSS THE WEB