develop the people in their businesses."
Since 1994, 435 minority business owners (60% of them African American) in the areas of manufacturing, technology, construction and service industries have graduated from the program. The program is taught by members of the business community and Clark Atlanta faculty, who also consult with small businesses.
The core of the SBEEP program is marketing plan development, whereby participants are divided into industry teams and given the task of developing marketing plans. This exercise serves to enhance their ability to penetrate markets and increase their competitiveness by assessing their strengths and weaknesses and those of their competitors. They also learn to identify opportunities for entry of products into the marketplace. Awards are given to the top three teams.
"This program is graduate-level training in entrepreneurship," says Michael Williams, president of Jetaire Aerospace and Technology in Atlanta, who attended SBEEP in 1995 and 1996. "I haven’t seen a program as in-depth and comprehensive as this one. After the program, I implemented procedures to ensure we weren’t subjected to fraud, such as ensuring that payables and receivables aren’t handled by the same employee. I better understood issues of cash flow and marketing, and began offering discounts for early payment to clients."
For AEEP participants who are nearing graduation from the 8(a) program, training focuses on advanced marketing plan development and financial plan development. Attendees develop five-year marketing and financial plans for their businesses.
"Participants develop techniques for generating strategic growth plans for expansion of their firms," says Leroy Rankin, the project manager. "We encourage them to develop business in both the government and private sector."
For more information: Joyce Pearson, program manager, Small Business Executive Education Program, Clark Atlanta University, James P. Brawley Dr., Fair St. SW, Atlanta, GA 30314; 404-880-8451; www.cau.edu/sbeep
The Amos Tuck School of Business Administration Dartmouth College
Hanover, New Hampshire
The Minority Business Executive Program (MBEP) and the Advanced Minority Business Executive Program (AMBEP)
Who should attend: MBEP — Owners of minority-owned companies with three to five years of experience, at least three employees and annual sales of $500,000+.
AMBEP — Graduates of MBEP or a similar program.
Class size: MBEP, 50-55; AMBEP, 45-50
Fee: $3,600. Includes tuition, course materials, meals and accommodations. Partial scholarships are available.
Year started: 1980
Dates: MBEP, July 18-23; AMBEP, July 11-16
Since 1980, the Minority Business Executive Program and the Advanced Minority Business Executive Program have graduated 531 African American business owners.
With an emphasis on developing strategy and vision, participants are better equipped to succeed in a competitive business environment. Through classroom sessions, workshops, business simulation and discussion groups divided by industry or profession, participants strengthen their management, leadership and financial skills.
Past speakers have included distinguished African American business leaders such as Opportunities Industrialization Centers International founder the Rev. Leon Sullivan and Ariel Capital Management CEO John Rodgers. Workshop topics range from doing business on the Internet to forming strategic alliances.
"Business is going