Teman and Teran Evans, 32
Education: Bachelor of Science in Architecture,Â University of Florida
& Master in Architecture, Advance Placement, Harvard Graduate School of Design
Title: Founders of DIOSCURI, New York City
Creative Force: Uses architecture degree for entrepreneurial advancement
Identical twins Teman and Teran Evans never imagined design as a career. â€śIt was just something we did for fun. We would draw cities and buildings as a hobby,â€ť says Teman.
But their mother, Bergita, noticed their passion at an early age and encouraged them to attend the University of Floridaâ€™s Design Exploration Program (DEP) the summer before their freshman year of college. The experience opened up a new world for the brothers.
â€śIt took everything we lovedâ€”fashion, design, artâ€”and bottled it up in one industry,â€ť says Teman.Â They decided on the University of Florida in Gainesville, and after earning their bachelorâ€™s degrees in architecture they enrolled in Harvardâ€™s Graduate School of Design where they would be recruited as researchers by world-renowned Dutch architect Rem Koolhaas.
A summer traveling to China, the Netherlands, Finland, and other countries, mainly spent studying each cityâ€™s changing urban conditions, exposed them to the inner workings of an architecture firm including merchandising, creating concepts for brands, and designing the stages for fashion shows. â€śIt planted the seed in our heads that even though our degrees said architecture we can do much more than just put up brick-and-mortar buildings,â€ť says Teman. â€śThat was a key moment for us,â€ť adds Teran. â€ś[We realized] we had an education in branding, problem solving, and graphics. We can do a number of things.â€ťÂ After graduating in 2004 they headed for the design capital: New York City. There they founded their own company, DIOSCURI, the name given to Castor and Pollux, identical twins of Greek mythology.
The company started small with a line of silk scarves and high-quality woven fabrics, but struggled to find placement in stores. Even a spot in O, The Oprah Magazine didnâ€™t produce results, so they moved on to their next venture: wooden bracelets. The Fruit Salad collection of high-gloss tropical wood bangle bracelets made in a vivid array of colors from mango trees in Thailand made Oprahâ€™s list of favorite things, resulting in the sale of 30,000 units in the first month and placement in 200 stores across the U.S. and other countries, retailing from $98 to $126.Â â€śWe went from invisible men to meeting with Henri Bendel and Nordstrom,â€ť says Teran.
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