THE PURSUIT OF PERFECTION
Long considered an indulgence confined to the wealthy and famous, cosmetic surgery has become an accessible and mainstream fascination. Its increased popularity has been spurred by a number of factors: greater affordability, innovative procedures, and most notably, the popularity of reality television shows such as Extreme Makeover, Dr. 90210, and I Want a Famous Face. According to the American Society of Plastic Surgeons, or ASPS, $10.3 billion was spent on 12.1 million cosmetic procedures in 2008.
While the majority of patients are still white, cosmetic procedures among Caucasians dropped 2% in 2008. On the other hand, procedures among ethnic patients increased by 11% in 2008, with more than 3 million performed. ASPS reports that Hispanics experienced the largest increase, up 18%. African Americans made up 8% of total procedures, up 10% from 2007.
Historically, African Americans have rejected cosmetic reconstruction, seeing it as a way of conforming to white ideals of beauty; however, attitudes have shifted dramatically over the past decade. Cosmetic surgery is now viewed as more of a way to enhance beauty rather than an attempt to look Caucasian. ASPS’s 2008 statistics indicate that 907,141 cosmetic procedures were performed on black patients, with rhinoplasty (nose reshaping), liposuction, and breast reduction being the top three procedures requested.
Dr. Ferdinand Ofodile, clinical professor of surgery at Columbia University, board certified plastic surgeon, and expert in ethnic rhinoplasty, specifically black and Hispanic, explains. “Nowadays, plastic surgery is perceived as a way to streamline and enhance what you already have. The stigma surrounding nose reshaping has decreased, it’s now perceived as a means of creating greater harmony and balance in facial features, thereby increasing beauty while preserving ethnicity.”