Get Used To It

Gaining value from certified pre-owned vehicles

BE AUTO DEALER 100 list with $80.4 million in sales).

In addition, used-car purchases retain most of their value. According to J.D. Power and Associates’ 2003 Used Vehicle Sales and Certification Study, luxury-car buyers pay nearly $3,000 more for a certified vehicle than a noncertified one. Also, 38% of used-vehicle buyers purchase a CPO vehicle. “Without question, consumers rate the warranties that come with CPO vehicles as the most valuable feature of the programs,” says Wilson, “and they’re willing to pay more for the added peace of mind.”

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