GOOD PRESS IS ON THE RISE

Your business consultantLow start-up costs and fast returnscreate opportunities in public relations

calls and I have clients fill out a form listing their overnight mailing account numbers and/or corporate credit card number. It’s also a good idea to get a phone card,” says Robinson.

Besides getting media coverage for clients, PR firms are also expected to prepare biographies, releases, company profiles and pitch letters. Biweekly or monthly reports and collection of clips are also required. To work in public relations, PRSA suggests getting a degree in the field. Writing, organizational and good communication skills are also essential, as is the ability to work on deadline. Publicists must be innovative and savvy in creating media campaigns. “It’s sort of like being a salesman,” says Taylor. “Sometimes you have a Yugo you have to make look like a Range Rover.”

For additional information on how to start a PR firm, contact: The National Black Public Relations Society of America, 6565 Sunset Blvd., Suite 301, Los Angeles, CA 90028; 213-466-8221.

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