Guarding Your Turf

How the small guy can fend off big biz encroachment

you are. “If you’re not doing business online, then you won’t be competitive,” Langston says.

Looking ahead, Burns-Thevenot says the competitive economy could result in long-term opportunity for smaller firms, especially those that use this time to refine their offerings and stay close to their customers. “When the economy comes around and companies have more money to spend,” she says, “the smaller company that has stayed very close to its customer will win.”

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