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The move, widely viewed as hostile toward online agencies, lowered the rate from $50 to $10.”The airlines have tried to justify the reduction by saying that booking online is less work intensive,” states Williams.
Undaunted, Biztravel.com is continuing to add services that bring value to the consumer. Williams is certain that his company can carve out a profitable niche in the $3 trillion worldwide travel market. As electronic ticketing becomes more widely used, Williams, expects to extend Biztravel.com’s reach overseas. He also plans to offer corporate travel services in the near future and hasn’t ruled out extending the service to the railways. In the nascent online travel industry Williams has taken a page from his flight book and is charting his own path to success.