Sutton’s Showtime. Last year the show lost between $1.2 million and $2 million, says Mercado-Valdes, as a result of higher production costs. He anticipates the Apollo Theater Foundation, Heritage, and Warner Bros. will make between $5 million and $8 million a year in profits and distribution fees.
Heritage Networks Wins Showdown
Frank Mercado-Valdes plans to build a bigger brand after landing the rights to 'Showtime at the Apollo'