Hip-hop at the Movies

Rappers produce reel profits on the silver screen

featured the music video on DVD and VHS versions of the movie.

Rapper-entrepreneurs such as No Limit’s Master P and Roc-A-Fella’s Jay-Z and Damon Dash produce movies, most of which are direct-to-video, as another means of marketing their roster of artists, ancillary products, and apparel (see the first part of this series, “Hip-Hop Economy,” May 2002.)

In assessing the infusion of hip-hop into the motion picture industry, Hardwick maintains that many studio executives will continue to view a rapper who sells 30 million records as more marketable than a more talented actor. “That is the nature of the business,” Hardwick asserts. “It’s our job [as filmmakers] to keep them aware of the art.”

Fade to black.

It’s A Rap

No.

Film

Artist

Studio

Year

Gross*

1

Independence Day Will Smith Fox 1996

$306

2

Men In Black Will Smith Sony 1997

251

3

The Fast & the Furious Ja Rule Universal 2001

145

4

Wild Wild West Will Smith Warner Bros. 1999

114

5

Enemy of the State Will Smith Buena Vista 1999

112

6

Save the Last Dance Fredro Starr Paramount 2001

91

7

Any Given Sunday LL Cool J Warner Bros. 2000

76

8

Deep Blue Sea LL Cool J Warner Bros. 1999

74

9

Shaft Busta Rhymes Paramount 2000

70

10

The Bone Collector Queen Latifah Universal 1999

67 < /TD>

11

Anaconda Ice Cube Sony 1997

66

12

Bad Boys Will Smith Sony 1995

66

13

Three Kings Ice Cube Warner Bros. 1999

61

14

Ali Will Smith Sony 1995

58

15

Boyz N the Hood Ice Cube Columbia 1991

58

16

Next Friday Ice Cube New Line 2000

57

17

Romeo Must Die DMX Warner Bros. 2000

56

18

Halloween: H2O LL Cool J Miramax 1998

55

19

Finding Forrester Busta Rhymes Sony 2000

52

20

Exit Wounds DMX Warner Bros. 2001

52

21

New Jack City Ice T Warner Bros. 1991

48

22

Higher Learning Ice Cube/Busta Ryhmes Sony 1995

38

23

Set It Off Queen Latifah New Line 1997

36

24

How High Method Man/Redman Universal 2002

31

25

Monster’s Ball P. Diddy Lionsgate 2002

31

*Domestic, In millions of dollars
Source: www.variety.com

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