mostly with an older generation. Middle-aged Parks’ fans are dieting, avoiding fat and eating health food. Enticing uninitiated younger buyers to try Parks over national brands will be a challenge.”
Both Harris, a running back for the Super Bowl teams of the Pittsburgh Steelers, and Mitchell, renowned in the ’70s as a running back for the Baltimore Colts, are intent on duplicating the success they shared in the NFL with Parks. The new game plan will now include diversifying into school and hospital food services.