of Labor Statistics, the job of brand manager is expected to grow faster than average, particularly in the high-tech sector where competition is especially intense.
A degree in marketing or business is preferred.
Experience and/or an M.B.A. typically brings the applicant in at a higher level and salary. Good communication skills, an understanding of customer service principles, and knowledge of the product are important for this position. Many brand managers have a background in advertising.
Entry-level salaries for marketing positions range between $21,000 and $40,000, with brand-management positions located at the higher end. Someone with an M.B.A. entering brand management can expect to earn between $75,000 and $100,000.< BR>
American Marketing Association
311 S. Wacker Dr., Suite 5800
Chicago, IL 60606
800-AMA-1150 or 312-542-9000; www.ama.org
Public Relations Associate Since the buying habits of consumers are linked to their perception of a company and its products, public relations professionals serve a vital role because they ensure a positive company image. They work closely with other departments to secure proper media coverage when a new product or initiative is launched. They may send press releases to various news organizations, and provide support for reporters seeking additional information on a product or requesting an interview.
B.A. in communications or journalism and related job experience.
Public Relations Society of America
33 Irving Pl.
New York, NY 10003
Special Services Sales Representative Unlike regular sales representatives who sell manufactured products, services sales reps sell an intangible product-a service. For example, services sales reps for computer and data processing firms sell complex services such as inventory control, payroll processing, sales analysis, and financial reporting systems. Services sales reps act as industry experts, consultants, and problem solvers.
Companies selling computer, engineering, and other highly technical services generally require that applicants have a bachelor’s degree. Certification and licensing is also becoming more common for sales and marketing representatives. Sales representatives must be highly motivated, energetic, well organized, and efficient.
Median salary for computer and data processing services sales representatives: $41, 200.
Sales & Marketing Executives
P.O. Box 1390
Sumas, WA 98295
Event Manager This position is similar to the conference and travel position in non-tech companies. Event managers plan all the logistics of trade shows, exhibitions, and promotional days-a major avenue through which technology companies advertise their products. Duties may include staffing booths, ensuring that electrical needs are sufficient, and promoting the event. Event managers are often on site to make sure all aspects of the event run smoothly.
This is an entry-level position open to those with little technical experience. Organizational and planning skills are required. Exposure to the product and people in other parts of the company make this job a good stepping stone to other positions.
Society of Consumer Affairs Professionals in Business
801 North Fairfax St., Suite 404
Alexandria, VA 22314
Web Designer A Web designer creates the graphic content and the layout of Web pages, and plans the placement of links. They work in a team environment with Web writers and editors, Webmasters, and advertising content providers.