Five Great Business Motivators

It's not easy to build a profitable business or a successful career. When the going gets tough, here's who can get you going?

skills in addition to business knowledge and technical skill.”

Crocker grosses about $250,000 a year, but more importantly, he enjoys what he does. He sees his work as taking dysfunctional systems “apart and putting them back together again,” one of his favorite childhood pastimes. Crocker attributes his success to his family. “I learned character and fortitude from my father and grandparents,” says the Newport News, Virginia, native. “I didn’t get to be who I am by myself.”

Do as I say–and as I do: 10 ways to better motivate your team!

Like most people, your colleagues tend to put more stock in what you do than what you say. So, if you need to motivate them to action, follow the golden rule of inspiration–practice what you preach. Our five experts tell you how.

Les Brown: Make it OK to fail. We learn from our mistakes. Give people a chance to make their fair share.
Be a team player. You have to know the strengths and weaknesses of your co-workers and employees to develop a coherent unit that can get the job done.

Iyanla Vanzant:
Be honest. You can’t sell someone a bill of goods and not deliver. Trust and the willingness to listen go hand in hand.
Respect yourself. You can’t give what you don’t have. Take care of yourself first; then you’ll be able to treat people like the divine treasures they are.

Dennis Kimbro: Don’t make money the bottom line.
Even in a business, money isn’t everything. When it’s all said and done, the amount of money you make is trivial if you haven’t effected any change.
Emphasize lifelong learning.
Studying shouldn’t end when you leave the classroom. After all, readers make the best leaders.

Patricia Russell-McCloud: Nothing ventured, nothing gained.
The fastest way to get nothing done is to remain stagnant. You can’t accomplish anything in the comfort zone.
Travel. Expose yourself to different places, perspectives and experiences. This will encourage new ways of thinking and doing.

David Crocker:
Delegate authority. You’d be surprised how many people rise to the occasion when they’re given responsibility and a chance to prove they can handle it.
Maintain a focus on customer service.
Tell people exactly what you need from them so they can do what they have to do to get it done.

(*) Calculated from 1996 Book Industry Study Group figures

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