Learn secrets to success

Proven methods to becoming an effective entrepreneur

Making it happen is the secret to success. . . it’s by trial and error,” says Niki Butler Mitchell, author of The New Color of Success: 20 Young Black Millionaires Tell You How They’re Making It (Prima Publishing, $24).

Kent Matlock, of Matlock and Associates Inc. in Atlanta, can testify to this. Although the Chicago-native took an interest in communications early on, it took many years before he knew exactly what he wanted to do. He took various jobs in public relations, advertising, and promotions before he discovered his niche. Matlock realized that with his gift to gab, he could help shape the world’s view by establishing his own public relations firm. As chairman and CEO, Matlock is at the top of his game, with a current net worth of $4.5 million.

Similar stories of faith, dedication, and sacrifice are revealed in Mitchell’s how-to book. Rather than tell you how to become a millionaire, Mitchell presents proven examples of how to become a successful entrepreneur. Included in her documentation is a team of clothing designers (FUBU), a wine distributor (Vendemmia Inc.), a telecommunications company (Wire-less Inc.), and a production company (SisterLee Productions), among others.

Mitchell points out that these entrepreneurs created businesses based on things they loved to do, while finding a different means to market their talent. Brandy M. Thomas, chairman and CEO, and Christopher D. Young, president and COO, of Cyveillance, an e-business intelligence agency, were both fascinated by the power the Internet holds. Before starting their company, they had numerous talks about creating an entity that would protect businesses that use the web for self-promotion. Currently, they have a net worth of $20 million.

In addition to the 20 business owners/millionaires featured in the book, Mitchell previews six entrepreneurs to watch in the near future.

The New Color of Success is a necessary tool for aspiring entrepreneurs who need a push in the right direction and is an inspiration to all who contemplate creating a business from doing something they enjoy.

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