Making money on the Web

New Website targets African American investors

At a time when the ranks of African Americans investing in financial markets are ever increasing, www.black stocks.com has become the first Internet site devoted to providing investment services and financial education to African Americans.

Visitors have access to the extensive brokerage and financial services provided by National Discount Brokers, a leading investment management firm with assets in excess of $5.3 billion.

The alliance allows potential investors to get basic information on the stock market, investing tips for first-time investors and insight into how to choose the best portfolio. The educational component will be developed by blackstocks.com, explains Alton Perkins, chairman and CEO of New Visions Inc. NDB enters the picture when a potential investor is ready to take the next step and become a true investor; it then guides them through the process of actually putting their money on the line.

“The African American audience, given the latest trends in investing and Internet use, is a group that we thought was being overlooked by the financial community,” says Dennis Marino, chairman of NDB. “Through this alliance we can provide a valuable service that will allow this audience a way to better manage their personal finances and investments.”

For those who don’t have access to the Internet, blackstocks.com is establishing offices across the country. Currently, it has shops up in several cities, including Atlanta, San Francisco, Houston, Washington, D.C., and Charlotte, North Carolina. In-office visits as well as information given on the Web are free of charge as part of a full information program. Fees are not assessed until clients are ready to place their investment money on the table.

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