Marketing: The Route To The Top

The best route to the top of the corporate ladder begins in marketing. In a year-long survey, sponsored by Korn/Ferry International, 37% of the over 75 senior executives polled said that CEOs are most often chosen from a company’s marketing division.

The reason: An increasingly global economy and the fight for worldwide market share demands proven market leaders to lead the charge.

International assignments, once considered the “kiss of death,” rank second to marketing. Finance, which had long dominated as the top career path for senior executives, fell to third place.

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