Massacre On Madison Avenue

In the toughest year everfor advertising firms, African American agencies struggled to hold on to business and meet the bottom line

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Black-Owned Ad Agencies 2002 2001 % Change Number of Employees 945 900 5.00 Billings* $1,354.373 $1,279.047 5.89 *IN MILLIONS OF DOLLARS, TO THE NEAREST THOUSAND.
AS OF DEC. 31, 2002. PREPARED BY B.E. RESEARCH.
REVIEWED BY THE CERTIFIED PUBLIC ACCOUNTING FIRM EDWARDS & CO.
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