Merger Maestro

Bruce Gordon answers the call for Bell Atlantic by helping to build one of the nation's largest telecommunications companies

“With FCC proceedings under way, we foresee entering the New York long-distance market by year’s end.” Bell Atlantic will also increase its offerings of optional services and pursue more joint ventures, such as a recent deal with Black Entertainment Television to bundle its telecommunications services.

As Bell Atlantic forges ahead in the intensely competitive telecommunications arena, Gordon must continue to improve customer relations and develop new strategies to maintain market share. He must also find common ground with the company’s labor unions. If past performance is any indication of the future, telecommunications Jokers or Riddlers better be at their best in order to penetrate Gordon’s Gotham.
and Jacquelyn B. Gates, vice president, office of ethics, compliance, diversity and organization development

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