Million-Dollar Service

Catering to clients' needs has driven BMW of Sterling/Mini of Sterling to the front of the pack

improve his Website so that it doubles the number of people coming into the dealership and adds another branch of service to the customer.

“Running the dealership is tough because we’re dedicated to our success and the service we perform,” says Moorehead. “We won’t be the most expensive; we won’t be the cheapest. But we will have the best service component in the marketplace.”

B.E. 100s Flashback
For 15 years, auto dealers had been top revenue performers on the Top 100. By 1988, there were so many successful franchisees that they couldn’t be contained within one list. As a result, the BE 100S was born, ranking the 100 largest black industrial/service companies and the leading 100 black auto dealers on two separate lists. Shack-Woods & Associates, the BE Auto Dealer of the Year, was in the driver’s seat at the time. No. 1 on the BE AUTO DEALER 100 with sales of $89 million, the Ford franchise run by partners William Shack and Timothy Woods was one of the first black mega dealerships, with seven outlets in three states–California, Arizona, and Colorado.

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