Motor City’s Man Of Steel

After a legendary career in the NBA, The Bing Group CEO David Bing has carved an impressive niche into the auto industry

but Dave gives the city instant credibility because of his stature in the community. He’s more than a role model. He’s a pioneer and an example for all businessmen, black or white. This man spent years learning the steel business. He understood if it took talent, skill and effort to be a great basketball player, it takes the same to be a good businessman.”

Four of the five companies under the Bing umbrella sit on a 30-acre lot on Woodland Avenue, centrally located in one of the city’s Empowerment Zones about 10 minutes from downtown Detroit. The other concern, Bing Steel, is just a few minutes away from the core complex. Each company has its own individual management team in place. The only company Bing oversees on a daily basis is Superb Manufacturing. “And I’m about ready to take myself out of that company so I can truly act as a chairman, and not COO.”

Bing’s eldest daughter, Cassaundra, has been a vice president of Bing Steel since November 1997, and a company employee for 12 years. As a vice president in charge of materials, Cassaundra is responsible for customer service, m
aterial control, the administrative portion of purchasing, shipping and receiving and “anything else that comes up on an as-needed basis,” she says with a laugh. Looking back, Cassaundra says it’s ironic that she’s now charged with overseeing the growth and development of Bing Steel. “I was just graduating from high school when my father opened Bing Steel. I wanted to go away to Georgetown University, but there was a money crunch,” she says. “He decided to get into the automotive industry, so choices had to be made. And as an 18-year-old it was hard for me to understand why I couldn’t go away to school.”

She may have ended up going to Michigan State, but who says you can’t go home again? Cassaundra says working at Bing Steel seemed like a natural fit after graduation. She worked her way through the accounting department before landing in quality control. Cassaundra was named quality manager and then material control manager before being named an executive vice president.

“Overall it’s been a very positive experience for me. But the toughest thing when you’re in a family business is that you have to constantly prove yourself,” she says. “There will always be some that believe you’re where you are just because of your blood. And if you’re not trying to prove it internally, then you’re proving it to your customers.”

Bing’s middle daughter, Bridgette, had been employed by the company for seven years and was most recently human resources manager before going on a sabbatical. His youngest, Aleisha, is currently in a training program spending much of her time in purchasing and human resources.

“My father is tough, but he’s fair,” says Cassaundra. “He really doesn’t show favoritism to any of his children.” If anything, he’s harder on us than anyone else because he expects more of us,” she says. “It’s made each of us

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