New Places New Faces

At the 6th Annual B.E. Entrepreneurs Conference, black business owners inked groundbreaking deals while networking the night away in Opryland

father, Clarence Diggs, died in 1991, he felt obliged to ensure that he and his mother, Liz Diggs, would be OK. “Me and my mother were struggling, so I looked at it as needing to make sure there would be food on the table,” says Chris. “I didn’t want to have to depend on anyone else for anything.”

“He has always been very conscientious about money,” says his mother, a minister and the director of special education at Waterford Oaks Elementary School in Cedar Hill, Texas. Back then, the family was far from being indigent, she says, but Chris “was very concerned.” Chris says, “To me, anything less than supersuccessful is struggling.”

For Chris, a wise-beyond-his-years freshman at Texas Christian University in Fort Worth, being concerned meant turning his passion for computers into profits by launching Chris Diggs Consulting when he was only 14.

In 1997 he morphed Diggs Consulting into to exploit a growing market in Website design and maintenance. That strategic change resulted in 2000 revenues of $65,000.

“Our No. 1 priority is always producing results for our clients,” says Diggs.

Today, Sandote services 165 clients and has seven employees, all independent contractors, which Diggs says, saves on taxes and is a built-in incentive to produce quality work. “We have a virtual office,” he says, and excellent design, marketing, and maintenance teams.

He plans to balance the responsibilities of Sandote with his schoolwork, and because he has people working with him who believe in him and Sandote, their faith, he says, “gives me peace of mind.”

“Chris is a blessing to me and I have enjoyed watching God shape and mold him,” says his mother.

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