Productive postcards

Contact clients by mail

Did you know that postcards are useful for telling others about your business as well as your vacation?

Markus Allen, author of How to Market with Postcards (MailShop USA, $15; 800-618-6050), tells how to:

  • Hire staff through the mail with help-wanted postcards.
  • Introduce new products or services.
  • Announce a private sale to offer specials to VIP customers.
  • Mail a mini-newsletter to keep customers informed.
  • Promote your Website by illustrating your home page.
ACROSS THE WEB