Did you know that postcards are useful for telling others about your business as well as your vacation?
Markus Allen, author of How to Market with Postcards (MailShop USA, $15; 800-618-6050), tells how to:
- Hire staff through the mail with help-wanted postcards.
- Introduce new products or services.
- Announce a private sale to offer specials to VIP customers.
- Mail a mini-newsletter to keep customers informed.
- Promote your Website by illustrating your home page.