Publishing For Profit

Launching a magazine is a risky venture. Navigating the pitfalls requires sufficient advertising, circulation, content -- and a bit of luck.

produce compelling content and design. Graphic designers can cost $35 to $50 per hour. In-house writers are generally salaried positions and their pay should be in line with industry standards. Freelance writers often set their own fees, with some charging at least $1 per word and others charging a flat fee per article. Costs for equipment vary depending on the type used, but desktop publishing programs required for the design of magazines can run upward of $1,000 per program.

Become a knowledgeable publisher. Successful publishers understand how the magazine process works from editorial to advertising to printing to circulation and everything in between.

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