Re-Think Business

BLACK ENTERPRISE’s 16th Annual Entrepreneurs Conference + Expo

Graves: I thought it was a brilliant presentation. You were not nervous. You obviously practiced this and rehearsed this. You ended right on time. You were articulate about exactly what this [money] would be used for. You had a reasonable price point for people to come in and obviously a need. Because I have 21-year-old twin daughters who tell me they need something new every time they go out to something, now I have the Frock Shop as an opportunity.

Greaves: You’ve obviously proved the concept out there. At first I was thinking, ‘Well, would people go for this,’ but then you said it’s been 14 months and it sounds like people are going for it. So I think you did a great job.

THIRD PLACE WINNER: $10,000
Douglas Wiggins • Body Quest Protein Ice Cream
What he does: Manufactures high-protein, low-fat ice cream
Location: Atlanta
Business model: e-commerce ice cream distributor, distributes ice cream to major retailers by request

THE PITCH
“Good evening, my name is Doug Wiggins. One of America’s favorite desserts is ice cream. But what about an ice cream that not only tastes good but is also good for you? That’s right: Body Quest Protein Ice Cream. Body Quest Protein Ice Cream is a low-fat, high-protein ice cream that has 16 grams of whey protein in a 4-ounce serving. The average adult needs 55 grams of protein in their diet on a daily basis. That’s equivalent to four baked potatoes. Why eat potatoes when you could eat ice cream? Body Quest comes in four delicious flavors: vanilla, chocolate, strawberry, and lemon. Body Quest is currently served in over 200 locations across the U.S. and one coming near you. So whether you’re an athlete looking for more protein, a person experiencing a medical condition, or just a healthy consumer looking for an ice cream alternative, Body Quest is a good fit for you. And remember, at Body Quest what we represent is better living through dessert. Body Quest. And remember to visit us on the web at Bodyquesticecream.com.”

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