Reaching a McMilestone

Black McDonald's franchise owners celebrate 25th anniversary

Call it a McMilestone. The National Black McDonald’s Operators Association is celebrating its 25th anniversary. Founded in 1972 with a mere dozen franchisees owning 12 restaurants, the organization now has a roster of 327 members who operate more than 800 restaurants. Representing more than 12% of all McDonald’s franchisees, black-owned restaurants employ 65,000 workers and generate an annual total revenue of $1.1 billion in 1996.

But, beyond boasting impressive numbers, the organization continues to make contributions to its minority members and McDonald’s Corp. as a whole. “Our restaurants were the first to significantly employ non-Anglo workers, and that’s helped McDonald’s learn how to deal with diverse employee groups both domestically and internationally,” says the association’s president, Reggie Webb. “We’ve allowed them to penetrate markets they wouldn’t have been able to get into without our expertise and help.”

The association’s No. 1 goal is to achieve party throughout the corporation. Webb says. That objective should be bolstered by an agreement the organization struck with McDonald’s two years ago. According to the arrangement, “McDonald’s will work through the year 2000 to match the number of African American franchisees to their percentage of the national population. This includes franchisees and the number of their suppliers,” says Webb. Officials declined to release any specific information.

Start-up costs for a McDonald’s franchise range from $400,000 to $600,000 depending on the area in which it is located. For more information about obtaining a franchise application packet, call McDonald’s at 630-623-3000, or contact a local member of the association at 213-296-5495.

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