rejection is no problem. . .

Once you overcome your fear

Besides satisfying customers, a primary aim of businesspeople is to excel in their chosen profession. While some succeed in meeting this goal, others fall short, even if they received the proper training. What’s the problem?

Azriela Jaffe believes that a fear of rejection is largely to blame. Her book, Starting From “No”: 10 Strategies to Overcome Your Fear of Rejection and Succeed in Business, is a valuable read for those who want to rid themselves of this anxiety. Whether you work for someone else or own a business, you can benefit from Jaffe’s tips, geared to help you conquer the obstacles that stand between you and your professional goals.

The book’s premise is to view rejection constructively. The key to overcoming fear, the author suggests, is to dismiss the notion of business snubs as personal indictments. “When rejection loses its emotional charge, you can function at your best,” says Jaffe.

Starting From “No” offers a series of self-tests to help you determine if you have a problem handling rejection. Jaffe walks you step-by-step through exercises designed to help you unmask your fears, find motivation and adapt to changes that affect your life. There is also a listing of books, magazines and other resources that can help you combat rejection anxiety.

Although this book observes only one of the many factors (rejection) that determines failure or success, it offers sound advice that will help you personally and professionally.

Starting From “No”: 10 Strategies to Overcome Your Fear of Rejection and Succeed in Business by Azriela Jaffe (Upstart, $17.95)

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