Roberts shifts from GM to dotcom

Higher salaries, stock options have old economy execs surfing the tech wave

options based on future (often astronomical) profit potential-that’s sparked the migration of formerly non-Internet chiefs. If the big companies don’t respond, they could start to look like executive incubators.

While Roberts didn’t jump for the money but rather the opportunity to run his own enterprise, his future is promising. Even more remarkable are the connections he can make from relationships formed at GM. With the Web at their fingertips, e-CEOs like Roberts may be more influential than previously thought.

The move fits Roberts’ philosophy. He told be: “I’m not the kind of manager who maintains the status quo. Everyday I come to work and think seriously about how I can make things better. If I can’t, what’s the point?”

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