Shopping for EQUALITY

Tired of racism in retail, black shoppers are starting to speak up, and the industry is being forced to listen

Restaurants

63

62

Going Shopping

45

58

Going to Museums, Concerts

38

56

Theater Taking Pleasure Trips

51

54

Hanging Out with Friends

58

53

Cooking for Pleasure

45

52

Going to Parties

38

51

Going to the Beach or Lake

39

46

Source: The Ethnic Market Report, Market Segment Research & Consulting Inc., Coral Gables, Florida 1996

Where We Shop
Percent of African Americans and white Americans 16 and older who shop at least once per month at four leading retail outlets

White
Americans

African
Americans

Discount department store

72%

62%

Drugstore

63

59

Regular department store

32

41

Specialty store

19

30

Source: Yankelovich Partners, African American Monitor, Norwalk, Connecticut, 1995

Consumer Resource Directory
American Civil Liberties Union 125 Broad St., 18th Fl. New York, NY 10004 212-549-2500 www.aelu.org Consumer Action 717 Market St., Suite 310 San Francisco, CA 94103 415-777-9635 (consumer complaint hotline) www.consumer-action.org

Council of Better Business Bureaus Inc. 4200 Wilson Blvd., Suite 800 Arlington, VA 22203 703-276-0100 www.bbb.org

Office of Consumer Affairs Department of Commerce Room 5718 Washington, DC 20230 202-482-5001 www.doe.gov/oca To order the free “Consumer’s Resource Handbook,” call 888-8PUEBLO
NAACP 4805 Mr. Hope Dr. Baltimore, MD 21215 410-358-8900 www.naacp.org National Consumers League 1701 K St. NW, Suite 1200 Washington, DC 20006 202-835-3323 www.natlconsumersleague.org

U.S. Commission on Civil Rights 624 9th St. NW, Suite 700 Washington, DC 20425 800-552-6843 www.usccr.gov

Send copies of your complaint letters to these organizations, which offer direction on consumer disputes.

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