cost per acquisition for Internet advertisers. These things can’t be done in a vacuum, and Tuckett suggests that Website owners and other new media professionals attend the various industry events and join organizations like the New York New Media Association (www.nynma.org) and the Minority Internet and Technology Professionals Association (www.mitp.org). "These are the places where you can rub elbows with the movers and shakers in the industry and pick up on some of that out-of-the-box thinking," he says. To get a share of the Internet advertising dollar, black sites have to claim their place at the table because, as always, no one’s going to hand it to them.
Squeezing dollars out of the Net
Be ready to reap the benefits as retailers realize the value of niche marketing on the Net