getting their attention by building a personal communications plans. This can include writing articles for your company newsletter, doing public speaking, or being on the board of a volunteer organization or professional association. Also, consider creating a virtual component to your plan that includes a personal Website, blog, or profile on ZoomInfo.com or Linked.com (see “What You Look Like Online,” Powerplay, January 2007).
Stand Out And Deliver
How to develop your personal brand