W. Main St.
Louisville, KY 40202
A full-service art gallery specializing in general and museum-
quality framing and design work and art publishing.
Annual revenues: $500,000
Mission: To launch a successful grand re-opening
to boost sales
Result: Sales increased 65% during the grand
WHAT THE EXPERT SAYS
Regina Lynch-Hudson, owner of the Atlanta-based public relations firm, the Write Publicist.
- Make the event newsworthy. “Inviting a well-known artist like Bibbs helped draw more attention to the event.”
- Get local support. “By luring local and regional patrons through direct mail and the media, you reached more diverse clientele.”
- Recognize deadlines when contacting media outlets. “Contacting media decision-makers in a timely manner increased their chances of publicizing the event.”