Some of the most profitable business ventures have been started by people under 35. But how do novices create such successes?
Carolyn M. Brown looks at a few of the companies started by these entrepreneurial whizzes, using them as case studies in Nobody’s Business But Your Own: A Business Start-Up Guide With Advice From Today’s Most Successful Young Entrepreneurs.
Tackling the most common start-up problems, Brown examines how various businesses took off. In the chapter "Finding Your Niche and Turning It Into a Money-Making Business," Brown, a contributing editor and a former senior editor at black enterprise, illustrates how college student David Mays spun his love of hip-hop music into a successful music magazine, The Source.
In "Finding a Few Good Pros: Accountant, Lawyer, Banker, Advisor and Publicist," Brown gets advice from 33-year-old Kedar Massenburg, president of Kedar Entertainment, who discovered the R&B performers Erykah Badu and D’Angelo.
There are also chapters on exploring Internet and overseas business opportunities. Along with the case studies, start-up advice and tips, there’s even a sample balance sheet and a quiz to test your entrepreneurial personality.
The book, which covers lots of territory and imparts good advice along with real-life examples, also lists government agencies, marketing resources and the top colleges/universities offering entrepreneurial programs.
Nobody’s Business But Your Own: A Business Start-Up Guide With Advice From Today’s Most Successful Young Entrepreneurs by Carolyn M. Brown, Hyperion, $14.95. To order, call Books Now! at 800-BOOKS-NOW, or visit www.BooksNow.com/Black Enterprise.