Talented tycoons

Young entrepreneurs head successful firms

Some of the most profitable business ventures have been started by people under 35. But how do novices create such successes?

Carolyn M. Brown looks at a few of the companies started by these entrepreneurial whizzes, using them as case studies in Nobody’s Business But Your Own: A Business Start-Up Guide With Advice From Today’s Most Successful Young Entrepreneurs.

Tackling the most common start-up problems, Brown examines how various businesses took off. In the chapter "Finding Your Niche and Turning It Into a Money-Making Business," Brown, a contributing editor and a former senior editor at black enterprise, illustrates how college student David Mays spun his love of hip-hop music into a successful music magazine, The Source.

In "Finding a Few Good Pros: Accountant, Lawyer, Banker, Advisor and Publicist," Brown gets advice from 33-year-old Kedar Massenburg, president of Kedar Entertainment, who discovered the R&B performers Erykah Badu and D’Angelo.

There are also chapters on exploring Internet and overseas business opportunities. Along with the case studies, start-up advice and tips, there’s even a sample balance sheet and a quiz to test your entrepreneurial personality.

The book, which covers lots of territory and imparts good advice along with real-life examples, also lists government agencies, marketing resources and the top colleges/universities offering entrepreneurial programs.

Nobody’s Business But Your Own: A Business Start-Up Guide With Advice From Today’s Most Successful Young Entrepreneurs by Carolyn M. Brown, Hyperion, $14.95. To order, call Books Now! at 800-BOOKS-NOW, or visit www.BooksNow.com/Black Enterprise.

ACROSS THE WEB