The Black Wealth Initiative

It's time for you to stand and deliver.

Yes, now is the time for you to play your role in the next stage of the African American revolution. In the past century, our forefathers gave life and limb to ensure that we would be able to use public facilities, receive quality education and have the right to vote. But the fight is far from over.

Today, the prize we seek is financial empowerment, our individual right to acquire our share of the American Dream. We must commit to employing the most effective means possible to build wealth and pass it on to our children and our children’s children. We can settle for nothing less.

The mission of black enterprise for the 21st century: to provide you with the tools essential to making your dreams and aspirations come true. We challenge you to adopt our principles of wealth creation and design the life that you and your family so richly deserve. To get you there, we have developed the Black Wealth Initiative-our call to arms. We want you to make wealth-building an imperative.

Our program-developed with the input of our editors, financial experts and the esteemed be Board of Economists-seeks to empower you by changing your attitude toward money management and revealing comprehensive savings, investment and consumer strategies. We encourage you to embrace the black enterprise Circle of Wealth, which details the stages of wealth accumulation. We urge you to sign the Black Enterprise Declaration of Financial Empowerment on the following page. This historic document lays out your commitment to specific financial objectives.

We pledge that in each and every issue of be we will serve as your ultimate guide to financial empowerment. But the hard work begins with you. You must gain the knowledge. You must make the commitment. You must apply the principles. You must change habits and adopt new behaviors. Why? Because the future is in your hands.

Today is the day I take control of my financial destiny.
BLACK ENTERPRISE Declaration Of Financial Empowerment
In order to attain a measure of success, power and wealth, I shall uphold the principles of saving and investing as well as controlled spending and disciplined consumerism. I vow to fully participate in the capital markets and make a solid commitment to a program of wealth accumulation. Determinination and consistency will serve as my guides, and I will not and cannot allow external or internal forces to keep me from reaching my goals. By adjusting my course and embracing a new mandate that stresses planning, education and fortitude, I lay a strong, unbreakable foundation for the preservation and enrichment of my family, children and children’s children.

I, from this day forward, declare my vigilant and lifelong commitment to
financial empowerment. I pledge the following:

1. To save and invest 10% to 15% of my after-tax income

2. To be a proactive and informed investor

3. To be a disciplined and knowledgeable consumer

4. To measure my personal wealth by net worth, not income

5. To engage in sound budget, credit and tax management practices

6. To teach business and financial principles to my children

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