The Fruits of Discipline

John W. Rogers Jr. and Ariel Capital Management have harvested huge returns through a 'slow and steady' approach to asset management

more 401(k) plans. Currently, Ariel funds are an investment choice in retirement plans for the NBA Players Association, Coca-Cola, Mitsubishi, and Johnson Publishing Co., a leading BE INDUSTRIAL/SERVICE 100 company. Quips Rogers: “We’re just scratching the surface.”

He and his team are ready to plant new seeds to expand the business. “We need help from our shareholders to go to their place of employment and ask that Ariel be added as an investment option,” he says. “We want to be a catalyst to getting more people to invest in the stock market.”

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