The Hot List

These bold innovators--all under the age of 40--are shaping our world

sports’ billion-dollar man. Woods has not only changed the face of golf—he’s changed the game itself. And with a newly inked licensing deal with Gatorade, Woods is transforming celebrity endorsements. Gatorade Tiger, set to launch in March 2008, is the athlete’s first licensing agreement and his first deal with a beverage company in the U.S. This arrangement exceeds the typical sports endorsement contract and, although details were not available at press time, insiders speculate that it could push Woods’ career endorsement income close to the $1 billion mark. Woods, who has 81 tournament wins (61 on the PGA Tour and 13 major championships), continues to demonstrate his golfing prowess while maintaining his pitchman duties for Nike, Buick, Gillette, and Accenture.

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