“When you have one magazine, people say, ‘Wow, congratulations, let’s see what you do with that,’” Greaves says. “But now that we have six magazines and an online presence for each of them, we have marketing solutions—components to our business. We’re really delivering an audience that has been traditionally hard for people to reach—the luxury men’s category.” Targeting the $250 billion luxury market drives Greaves’ business model and his plans to keep his company thriving for years to come. —Tamara E. Holmes
Floyd Nathanial “Danja” Hills. Music Producer / 26. Why he’s hot: Hills, a Timbaland protégé, is one of the industry’s producers of choice, collaborating on albums with artists such as Nelly Furtado, Justin Timberlake, and 50 Cent. His productions have yielded seven No. 1 hits and two Grammy Awards in the past year. He’s also one of the architects of Britney Spears’ comeback, producing her “Gimme More” single from her new Blackout album. The song topped the iTunes chart with more than 179,000 digital sales and has raced up the Billboard Hot 100 Singles chart to the No. 3 position. Hill is currently handling producing chores for several other veteran artists including Duran Duran, Mariah Carey, and Missy Elliott.
Thierry Henry. Professional Athlete / 30. Why he’s hot: Considered one of the best soccer players in the world, Henry helped France reach last year’s World Cup and was recognized as the second all-time top goal scorer for the country this year. He has also been nominated twice as FIFA World Player of the Year and picked up two Barclays Premiership Player of the Season awards. His skills and personality have made him one of the most commercially marketable soccer players worldwide. Audiences have seen the phenom on television commercials as one of the global brand ambassadors of Gillette, along with golfing superstar Tiger Woods and tennis champ Roger Federer. He has also used his growing influence to speak out against racism. In conjunction with Nike, he launched the “Stand Up Speak Up” campaign, raising millions to promote racial tolerance across the globe.
Richard C. Gay. Senior Vice President, Strategy, & Business Operations VH1 & CMT / 39. Why he’s hot: Gay takes multitasking to another level. He oversees business operations, strategic planning, partnerships, and budget processes of Viacom’s VH1 and CMT cable networks; VH1’s digital suite of channels; and brand extensions. In fact, he has made VH1 the must-see destination in cable with a slate of reality series featuring stars such as Public Enemy’s Flavor Flav, former wrestler Hulk Hogan, record producer Irv Gotti, and rap duo Salt-N-Pepa. Before coming to VH1 in 2004, Gay had been a partner at management consulting firm Booz Allen Hamilton at the tender age of 32. Gay’s savvy business moves and influence earned him a spot on be’s Top 50_Hollywood Power Brokers.
Tracy Green, Associate Executive Director, Finance Department Bellevue Hospital Center / 36. Why she’s hot: A numbers cruncher, Green is the person who professionals call when they need to solve financial problems in hospital administration. She’s a