The Urge To Merge

Fusion of Georgia's Citizens Trust and First Southern will create fifth largest black bank

one of the company’s biggest challenges. “Growing too fast for any business can be a hindrance,” she says. “If you can’t handle customer flow or employees or sub-franchisees, you’re dead in the water. And when you’re building new restaurants, it’s going to be key to make sure there’s a market need for them.”

Heard says AFDC considered a variety of quick-service concepts but decided on Churchs for various reasons, including the prominence of the restaurants in urban areas. “As we move forward, our plan is to continue building in the empowerment zones and provide employee ownership opportunities where our restaurants are located.”

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