Using Technology To Enhance Your Business

Our second annual summit asks experts to focus on the issues and innovations that can help small companies be more productive and efficient

more than one person on staff in the workings of the new systems(s).
Not properly defining and prioritizing business processes and workflow procedures before implementing new technology.

QUESTIONS TO ASK BEFORE TAKING YOUR BUSINESS TO THE INTERNET
Can I enhance vendor or client relationships by having a Web presence?
Who is my customer base, and can they be reached via the Internet?
Have I conducted a market feasibility study as well as cost/ benefit analysis before I go onto the Web?
What do I expect from a Web presence?
Sales?
Awareness?
Customer Support?
Demographic information?
Are my expectations realistic?
Does my product or service successfully translate to the Web?
How am I going to attract visitors to my site?
What information or service am I using the Web site to deliver? And will it generate repeat customers?
How can I gather as much information as possible visitors to my site?
Can I support the demands having a Web site will put on my organization?
Increased orders?
Far-flung geographic locations?
Increased response time?

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