What Else You Got?

Incorporating auxiliary products into your business can provide multiple streams of revenue

events that your target customers attend.

Move when it’s time. The side product you create should be a natural evolution of where the business needs to go. Are clients routinely asking for or suggesting an item related to your core business? King-Bailey says if it’s complementary and you can create and market it cost-effectively, then go for it.

Create returning customers. Start by delivering consistent, quality customer service. Make sure your products and services match the hype, King-Bailey advises. Also, it’s important to innovate continually. She warns, “If all you have is a one-dimensional service, you’re done.”

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