What’s Your Social Media Strategy?

If you�re not connected, you should be�with a plan. Here�s how to make virtual networking work for you

Location-based social mapping services such as Foursquare, Google Latitude, Loopt, Facebook Places, and MyTown allow consumers to benefit from their influence. For example, if you visit your favorite flower shop in Tucson and tweet it to your followers, you get $2 off your purchase. The greater the network and influence, the bigger the discount. These services also enable users to find friends and events; share locations, updates, tips, photos, and comments; and share across online social networks and blogs. Loopt has more than 4 million registered users and partnerships with every major U.S. mobile phone carrier and is available on more than 100 smartphones, including the iPhone, BlackBerry, and Android. Google Latitude and Foursquare boast more than 3 million users each. Greater social media interactivity has been facilitated by mobile apps such as ÜberTwitter, MobileLinked IM, and Nimbuzz. According to a Juniper Research report, the number of downloads from mobile application stores is expected to rise from fewer than 2.6 billion per year in 2009 to more than 25 billion in 2015.

What Corporate Professionals Should Know
Carmen Hudson, CEO of Tweetajob in Seattle, oversaw employer branding campaigns when she was senior manager of talent acquisition for Yahoo and has witnessed the shift in recruitment practices. “Companies are cultivating and marketing a brand that attracts and is attractive to certain types of candidates,” she explains. For companies such as Yahoo, Starbucks, Apple, and Microsoft, social media is increasingly at the forefront of that strategy. Recruiters will, for instance, use LinkedIn to create a search stream of attributes to find precisely the type of candidates hiring managers are looking for with minimal time and fuss. Moreover, Hudson adds, “They’re also looking at how many followers you have. Do you have a strong network? If you’re an expert, friends and/or follower numbers are strong indicators of that.”

A Jump Start Social Media survey of hiring managers indicates that 66% go to LinkedIn to find candidates for openings, 23% go to Facebook, and 16% to Twitter. “Job seekers who frequently post and update profiles are nimble and often get to job opportunities first,” Hudson says.

“Recruitment officers can execute a well-rounded and more diverse search, through a search stream of attributes because they now can meet candidates where they play,” says Hudson. At the same time, companies can promote the brand and the company message, which gives the job seeker a more informed perspective on the companies as potential employers.

How to Maximize Social Media Marketing to Promote Your Brand or Business
• A blogging platform such as WordPress or Blogspot, is essential, advises Warren Laidler, webmaster and creative director of DeLite Multimedia in New York City. Blogs have greater potential for organic leads because their content-rich nature makes them more search engine friendly. Search engines love content-driven platforms and rank them higher than static websites. “Think of your blog as a launch pad or hub for your enterprise. Your social media efforts should lead back to your blog or website, which should be dynamic and informative, providing content and information that encourages visitors not only to return, but to distribute your content to their network.”

(Continued on next page)

Pages: 1 2 3

12 Responses to What’s Your Social Media Strategy?

  1. Pingback: What You Could Learn From … Soulja Boy’s Social Media Marketing Success - BLACK ENTERPRISE

  2. Pingback: What You Could Learn From … Soulja Boy’s Social Media Marketing Success | BlackNewsTribune.com

  3. Pingback: LinkedIn Lets You Recommend Other Businesses | BlackNewsTribune.com

  4. Loved the article and looking forward to more as mentioned in the November issue. Will definitely make sure I get the December issue to keep up with this great information being provided.

    • Nur says:

      I would love to dtonae some time this summer to help clean up animals in crisis. I am going to use my Facebook page to see if anyone has a contact I could use to get involved.

  5. Pingback: 3 Simple Ways to Shine on Social Media - BLACK ENTERPRISE

  6. Pingback: 3 Simple Ways to Shine on Social Media | AfroBuzz Central

  7. Pingback: 6 New Year’s Resolutions for New Entrepreneurs | AfroBuzz Central

  8. Pingback: Small Business Checklist: 11 Ways to Get Your House in Order for 2011 | AfroBuzz Central

  9. Pingback: UBR Morning Post: Home Decor CEO Tina Shoulders - BLACK ENTERPRISE

  10. Pingback: UBR Morning Post: Home Decor CEO Tina Shoulders | AfroBuzz Central

  11. Pingback: Rev Up Your Social Media Marketing Strategy | SiteProNews: Webmaster News & Resources

Leave a Reply

Your email address will not be published. Required fields are marked *