Will Malveaux’s Popularity Bode Well for HBCU?

Bennett College president's public persona may help with fundraising

educating African American women is a value proposition, and I hope to make that case to alumnae, the community, corporate America, and the world. I hope to attract high-profile donors so that we can build the endowment.”

Malveaux adds that she plans to gather information from the board, staff, faculty, students, and the community so that she can develop a new strategy for fundraising and increasing enrollment in the coming year. “There are four sources of funds that universities can tap into–foundations, corporations, federal and state funds, and private donor funds. In our continuing fundraising efforts, and in developing a new capital campaign, I intend, with my development team, to fully investigate all four.”

To corporate donors, Malveaux’s message is, “African American women are an essential part of the 21st century labor market, and those who invest in Bennett are really investing in the diversity that many of them say that they need and want. ” She’ll also seek federal higher-education grants.

Cole will continue to play a part in the Bennett community as the chair of the Johnnetta B. Cole Institute for Global Diversity and Inclusion.

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