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PEPSI PAVILION AT THE 2014 AFRICAN AMERICAN FESTIVAL TO FEATURE EMPOWERMENT SESSIONS WITH CELEBRITY GUESTS

(New York, NY) June 13, 2014—BLACK ENTERPRISE will present the 2014 African American Festival with platinum sponsor Pepsi on Saturday, June 21 through Sunday, June 22, at the Camden Yards Sports & Entertainment Complex in Baltimore, Maryland with a powerhouse line-up of musical performers.

The annual free festival is a celebration of life, music, and culture. It includes stellar performances, empowerment seminars, and fun for the entire family. As the largest cultural festival on the East Coast, the festival has welcomed over 350,000 attendees annually. Attendees will experience wellness, beauty, and technology while enjoying the sultry sounds of national recording artist and emerging talent. Performers include R&B Divas Star Monifah, Chico DeBarge, the multitalented Jacob Latimore, and the rock-based funk band Mint Condition on Saturday, June 21. On Sunday, June 22, attendees will enjoy Choir Boys, Preachers of L.A. star Deitrick Haddon and Mario during the day and at night the soulful R&B crooner Johnny Gill takes the stage before ending the festival with Grammy Award winning artist Brandy.

Attendees of the festival can visit the Pepsi Pavilion throughout the two-day festival to take part in their live empowerment sessions with celebrity guests, inspiring conversations and prizes throughout the weekend. Activities will be hosted by Kwame Jackson of “The Apprentice” fame.

 

Saturday will feature an education and job skills game show, a book signing by Valeshia Butterfield Jones, a one-on-one session with music executive Kevin Liles, plus a live DJ entertaining the crowd throughout the day. Pepsi will also host a special edition of the annual Black Enterprise Elevator Pitch Competition, where five entrepreneurs and aspiring business owners will be invited to pitch on-stage before a panel of judges and a live audience. The competition is open to the public; to enter contestants can post Instagram videos with their business ideas and include the hash tag #BEBestPitch. The best five pitched will be selected to pitch live at the festival to win an amazing grand prize.

 

On Sunday, the Pavilion will host another round of sessions, starting the day off with an empowerment session with Lincoln Stephens, Executive Director of The Marcus Graham Project and a conversation with Laz Alonso about his journey from the boardroom to Hollywood.

The African American Festival is presented by Black Enterprise, hosted by Mayor Stephanie Rawlings-Blake and the city of Baltimore, and produced by greiBO Entertainment.

For updates, follow BLACK ENTERPRISE pages on Facebook and search the #BmoreAAF hash tag on Twitter.

 

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The African American Festival is an annual Celebration of Life, Music, and Culture. It includes stellar performances, empowerment seminars, and non-stop fun for the entire family. As the largest cultural festival on the East Coast, Baltimore has welcomed over 350,000 attendees annually. Attendees experience Wellness, Beauty, and Technology while enjoying the sultry sounds of national recording artist and emerging talent.

Black Enterprise, your ultimate source to build Wealth for Life, is the premier business, investing, and wealth-building resource for African Americans. Since 1970, BE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. Every month, Black Enterprise magazine provides 4 million readers with information on entrepreneurship, careers, and financial management. A multimedia company, BE also produces television programming, business and lifestyle events, Web content, and digital media. Visit www.blackenterprise.com for more information.

 

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. #bigboldsummer

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