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User Profile

Total Unique Visitors

Increase May 2010 – May 2011 281%

User Profile

Average Age 33
Women 52%
Men 48%
Shop Online 68%
Past month 33%
Past 1-3 months 16%

Education

Holds Undergraduate Degree 72%
Holds Post-Graduate Degree 28%

Household

Average Annual Income $75,000+
Household Income $100k+ 25%
Owns Stocks/Bonds 54%
Owns Stocks (ages 25–44) 74%

Employment

Professional/Managerial 68%
Owner/Part Owner of Business 31%
Company Size
2,000+ 23%
600 – 1,999 7%
100 – 599 15%
Less than 100 55%
Student 13%
Registered users who subscribe to print version of BLACK ENTERPRISE magazine 33%

Statistical, Behavioral, & Composition Data

Average Monthly Visitors 380,000
Page Views 2 million
Visits 47,000
Average Time Spent 12 minutes
source: registered user survey, comscore

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