<strong>Humanitarian Nature</strong> While Jackson was known to bring in large sums of money, he was just as well known for giving it away through numerous charitable functions, ranging from concerts to auctions. In 1984 he donated all of the money (<a href="http://www.looktothestars.org/celebrity/113-michael-jackson" target="_blank"><strong>$1.5 million</strong></a>) he received from Pepsi following the infamous incident where his hair <a href="http://news.bbc.co.uk/onthisday/hi/dates/stories/january/27/newsid_4046000/4046605.stm" target="_blank"><strong>caught on fire</strong></a> during a commercial taping to the Michael Jackson Burn Center for Children. Jackson also co-wrote 1985â€™s smash collaborative effort â€œWe Are The World,â€ which raised <a href="http://www.usatoday.com/life/television/news/2006-07-27-mtv-cover_x.htm" target="_blank"><strong>$63 million</strong></a> for humanitarian causes. His Heal The World foundation was established in 1992 and, among other things, managed to get <a href="http://www.youtube.com/watch?v=olLiOrgOXeQ" target="_blank"><strong>46 tons of medical supplies and winter clothing airlifted</strong></a> to Sarajevo during the Bosnian Crisis. Jackson even <a href="http://www.mtv.com/news/articles/1430468/jackson-baby-photo-money-go-charity.jhtml" target="_blank"><strong>donated the $3 million</strong></a> he made from selling pictures of his son Prince Michael Junior to the <em>National Enquirer</em> and <em>OK Magazine</em>. He was also known to donate tens of millions of dollars anonymously to childrenâ€™s charities.