Must-See Music Videos Itâ€™s widely acknowledged that Jackson was instrumental in thrusting MTV from a struggling cable channel to a monster network. In 1983 he broke down the color barrier when his video for â€œBillie Jeanâ€ became the first clip by an African American artist to air on the network. MTV benefited tremendously from Jacksonâ€™s growing star power and his continued reinvention of the video format. More than music clips, his highly conceptual visuals were expensive epic mini movies. The 18-minute videos for â€œBadâ€ ($2.2 million) and â€œBlack or Whiteâ€ ($1.5 million) were big but it was Jacksonâ€™s 1995 video with younger sister Janet for â€œScreamâ€ that broke the bank with whopping production costs reaching $7 million. Itâ€™s still the most expensive music video of all time.