The addition of Paul Ryan as Romneyâ€™s running mate breathed new life into his social media campaign. The Mittâ€™s VP app sent a push notification â€” if downloaders opted in â€” once Romneyâ€™s running mate was announced.
When the GOP nominee announced his VP pick, his Facebook page likes were pushed over the 4 million mark. In the first 72 hours, over 600,000 people joined Ryan on Facebook, while 100,000 added the congressman on Twitter and 100,000 online donations were made. Picking a running mate that gets the Internet buzzing, and brings funding into your campaign, definitely constitutes a win.